Working executives face challenges while deciding the research tools and techniques for a research project at the initial stages. After determining these research tools and techniques, another problem emerges how to apply these tools to the project.
The primary aim of the program is to provide participants with insights and tools at the initial stages of a research project to conduct relevant research that would aid managerial decision making and contribute to the body of knowledge in their various areas of interest. The program is designed in such a manner to impart hands-on practice in the research approaches and orient the researchers to fundamental techniques for rational and scientic research. The program will help the participants acquaint themselves with the dynamic trends of research Methodology to shape their research work in the right direction.
The program is targeted at the working executives who are interested in the research domain. The working executives who are interested in doing a doctorate program and currently pursuing doctorate program can also participate in the program.
Dr. Bikramjit Rishi is an Associate Professor in Marketing Management at the Institute of Management Technology, Ghaziabad, India. His research interests are in the areas of social media marketing, consumer behaviour, and retailing. His research has been published in the Australasian Marketing Journal (AMJ), Journal of Brand Management (JBM), Social Responsibility Journal, International Journal of Business Innovation and Research, International Journal of Indian Culture and Business Management, Singapore Management Review, amongst others. He has edited a book on Social Media Marketing (Routledge) and adapted another book of social media marketing (Sage). He has designed and delivered many training programs for Hindustan Coca Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods and RITES Limited and so on.
