INTELLECTUAL PROPERTY RIGHTS (IPRs) AND APPROACHES FOR COMPETITIVE ADVANTAGE MANAGEMENT PROGRAM

Duration 3 Days

Date: January 07-09, 2021

Mode:Online/Offline

Program Partner

IMT Programs Alumni

PROGRAM OBJECTIVES

  • To get conceptual clarity on various types of intellectual properties rights.
  • To analyze the importance and role of intellectual properties rights in various business situations through case laws for competitive advantage.
  • To envisage various situations to leverage intellectual properties rights.
  • To understand methods for valuation of intellectual properties rights.
  • To create business models through franchising, licensing and assignment contracts.

TARGET GROUP

  • Middle and senior level executives
  • Entrepreneurs
  • Venture Capitalist
  • IPR experts
  • Valuation experts
  • Lawyers and consultants

PROGRAM CONTENT

"Intellect is dened as the faculty of reasoning and understanding objectively, especially with regard to abstract matters or a person's mental powers. An intellectual property is an intangible property that is the result of creativity” (as dened in Oxford dictionary). If an intellectual of a person creates any property which is original and has a tangible value it can be an intellectual property. They should be protected under different statutory norms depending on their types and characteristics to become rights. The course has been designed to provide conceptual clarity, business applications, valuations and different methods to leverage on IPRs. These rights provide impetus for innovation and waves inroads for business growth. It encapsulates signicant international agreements, treaties and protocols which bind nations during international trade and commerce. The pedagogy will be a right blend of input of statutory, compliances both national and international, and various IPR applications in diverse industries. It shall include faculty lectures, case studies, and analysis of case studies.

DAY 1

  • Introduction to intellectual property rights, international treaties, agreements and protocols for international trade and commerce.
  • Patents and trademarks with special emphasis on TRIPs agreement and Madrid protocol.
  • Important case laws on patents and trademarks- industry specic inputs for competitive advantage

DAY 2

  • Copyrights, protection for the artistic, literary and creativity in scientic works, audio-visual works, musical works and software industry.
  • Berne Convention for protection of literary and artistic works.
  • Rome Convention for the protection of performers, producers of phonograms and broadcasting organizations.
  • Industrial designs.
  • Industrial designs.
  • Understanding business models through franchising, licensing and assignment contracts.

DAY 3

  • Geographical indications and product premium.
  • Computer Related Inventions (CRI), software patents.
  • Valuation(s) of IPRs.
  • Drafting of terms and conditions for business arrangements and competitive advantage

Certification recognised by Industry Leaders

OUR PROGRAM DIRECTORS


Dr. Rashmi Aggarwal

Dr. Rashmi Aggarwal, faculty of law has been associated with IMT Ghaziabad since 2007. She currently serves on the Boards of Zee Media Corporation Ltd, Dish TV India Ltd, Spice Mobility Ltd, Essel Mutual Funds Ltd, Today Merchandise Pvt Ltd, Dish Infra Pvt Limited and had served the board of Essel Forex Ltd. She has been a visiting professor at various IIM’s and reputed institutes abroad like Toulouse Business School, France and S.P Jain Dubai. Her research interests are in the area of corporate laws, corporate governance, and intellectual property rights.

Dr. Rajinder Kaur

Dr. Rajinder Kaur joined as the Director at the University Institute of Legal Studies (UILS), Panjab University, for a term of three years. Rajinder did her PhD on “A socio-legal study of the problem of violation of rights of the child in India” from the PU and Post Graduate Diploma in Media Laws from the National Academy of Legal Studies and Research (NALSAR), Hyderabad. She has seven books and fty-ve research articles to her credit.

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