The year 2020 began the world was facing an ongoing pandemic that impacting every part of life. Everything changed from the places we go and spend time and the way plan & spend money. The most disgusting thing is that it had spread quickly and is here for a while.
Nobody knows how many will be affected but it gives a real challenge to the businesses. It changed the consumer’s lifestyle completely, their behavior, their choices, and even how they shop. Marketing teams globally are also witnessing the impact. Many marketers are at a crossroads, wondering even in an unpredictable future which direction to take.
Now, this situation puts up a genuine question “What will be the Future of Marketing?” or “How to change the marketing response as the generations are evolving?” and many other questions…
Now, this situation puts up a genuine question “What will be the Future of Marketing?” or “How to change the marketing response as the generations are evolving?” and many other questions…
Considering this scenario Brands and marketing firms need to keep a close eye on the change in consumer behavior and how it affects you and your competition. Given the effects of coronavirus and its endless suffering, marketers can dig into their current needs and create unique business opportunities to stay ahead in the cutthroat market by getting to understand the real needs of consumers. Everyone should aim to follow the latest trends to up their game, from existing to small-scale businesses. Even in a developing country like India, we have 45 crores, internet users.
One of the very hot topics these days everyone is talking about i.e artificial intelligence (AI). The most common highlights are the fact that AI is faster than any individual in observing data and deciding outcomes. AI’s ability to learn and adapt also makes it easy to add more relevant content to the information. It can detect a pattern of consumer behavior and give insights on the marketing strategy to be used.
However, the beauty of AI is that it’s a machine thinking that replicates how people think. As an outcome with the efficiency of a computer, it can offer consumer interactions. Now, this is to be seen how far will this take individuals in the near time.
Our world begins to be influenced by technology, and marketing must change with it. In general, marketing focuses on effective communication in a business environment where they
- A high impact of technologies
- Rise of “I” vs “WE”
- Make choices that are influenced by reason instead of emotions
- Spending millions of dollars for your brand to engage
- Expecting a Result.
And many more tactics that marketers have to follow to overcome every problem.
To solve all marketing problems or to deal with the current situation. Top leaders in the marketing industry will join together at the 23rd inflection marketing web conference and awards.
The Marketing Leaders will also receive India’s most prestigious awards More info.